Privacy Policy
Effective Date: October 21, 2026
This Privacy Policy is a draft provided for review. It is not legal advice and does not guarantee legal or A2P 10DLC compliance. Have qualified legal counsel review and finalize this policy before publishing. Statements that depend on actual business practices are noted for verification below.
1. Introduction
BuiltAxis Digital ("we," "us," or "our") respects the privacy of visitors and customers of our website at builtaxisdigital.com (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect personal information when you interact with our Site, request a consultation, or use our website design, CRM, business automation, and digital marketing services (collectively, the "Services").
We are a digital solutions company based in Kalamazoo, Michigan. By using our Site or Services, you agree to the practices described in this Privacy Policy.
2. Information We Collect
We collect information that you voluntarily submit through website forms, consultation bookings, and customer communications, including:
- First and last name
- Phone number and email address
- Business name and details about your business
- Messages and details you provide about your inquiry
- Appointment details, including requested dates and times
- SMS consent preferences, including whether you have opted in to customer service and/or marketing text messages
We may also collect limited website usage information, such as standard analytics about how visitors use our Site, and may use cookies or similar technologies to the extent described in the "Cookies and Analytics" section below.
3. How We Use Information
We may use the information we collect to:
- Respond to your inquiries and requests for information
- Schedule and confirm consultations and appointments
- Provide the Services you request
- Send communications you have authorized, including appointment reminders and promotional messages where consent has been given
- Manage customer relationships and accounts
- Improve our Site, Services, and offerings
- Meet legal, regulatory, and contractual obligations
4. SMS Communications and Consent
With your consent or where another legally permitted basis applies,BuiltAxis Digital may send text messages related to appointment confirmations, reminders, customer service, and promotional messages.
Marketing SMS consent is optional and is not a condition of purchasing any Service. You may submit a consultation request or contact us without providing marketing SMS consent, and a form submission alone does not constitute marketing consent.
Message frequency varies. Message and data rates may apply. You can reply STOP to opt out of receiving text messages or HELP for assistance at any time.
5. SMS Privacy and Non-Sharing
Mobile information, including phone numbers and SMS opt-in consent data, will not be shared with third parties or affiliates for their marketing or promotional purposes. Information may be shared with service providers solely as necessary to deliver communications and services requested or authorized by you, subject to appropriate confidentiality and data protection obligations.
6. Information Sharing
We do not sell your personal information. We may share information with service providers that support our business operations, including website hosting, CRM, appointment scheduling, payment processing, and communications, as applicable. These providers act on our behalf and are bound by obligations of confidentiality and security.
We may also disclose information when required by law, legal process, or to protect our rights, safety, or property.
7. Data Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Data Retention
We retain personal information only as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal and contractual obligations, resolve disputes, and operate our business. When information is no longer needed, we may delete or anonymize it.
9. Privacy Rights and Requests
Subject to applicable law, you may request access to, correction of, or deletion of your personal information. To make a request or ask a question about your information, contact us using the details in the "Contact Information" section below. We will respond in accordance with applicable law.
11. Third-Party Services
We may use third-party service providers for hosting, CRM, booking, payment processing, and communications. These providers have their own privacy practices, and we encourage you to review their terms and policies. We are not responsible for the privacy practices of third-party services outside of our control.
12. Children's Privacy
Our Services are intended for businesses and professionals and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with information, contact us so we can take appropriate steps.
13. Policy Updates
We may update this Privacy Policy from time to time. Changes will be reflected on this page, and we will update the "Effective Date" above accordingly. We encourage you to review this policy periodically.
14. Contact Information
If you have questions about this Privacy Policy or our information practices, contact us at:
Verification note: confirm the email address hello@builtaxisdigital.com is monitored before publishing.